Digital Alpaca–Marketing Innovation Studio
Digital Alpaca–
Marketing Innovation
Studio
Bringing your company to New Realities: AI,XR,Web3,Gaming – marketing activations
Propelling your Business to the Stars
We partner with cutting-edge companies in emerging tech to take your business to new heights. We’ve worked with Google, BBDO, Future Works, MarketBullet, ClimateCoin, Weetrust, Diverge helping them grow and succeed
Public Relations
Strategy
Launch / Grow / Innovate
Creative direction
Go-to-market strategy
Pitch decks, white paper
Fundraising consulting
We help you to create and scale a sustainable and profitable business
AR/VR
Understand / Capture / Engage
Filters
AR Games
AR Commerce
3D design
We create Mixed reality experience that drives brand growth
Digital twin
Web3
Captivate / Educate / Give freedom
Web3 marketing consulting
Tokenomics
Crypto wallet analytics
Metaverse presence
We help build decentralized applications (dApps) and blockchain-based solutions to enable secure and transparent transactions for your customers
Discover
our expertise
our expertise
We offer a range of services that can be tailored to meet your specific needs, including:
Let us help you bring your company to the new realities of tomorrow
Software
development
development
Structure / Build / Integrate
Web3 & Web2 development
Smart contract development
Application Architecture
Growth Hack
Transform your online presence and drive engagement with our digital services, all aimed at advancing your brand to the next level of the web
Email
Chatbots
AI Content creation
SMM
Sustain / Expand / Influence
Web2
SEO, PPC, social media marketing, email campaigns, content creation, and analytics to drive traffic, increase engagement, and boost your conversions
Task:
Leading legaltech company in LATAM to ensure the integrity and authenticity of documents
create a comprehensive go-to-market strategy to ensure sustainable growth in Mexican market and attract more investors and B2B partnerships
Challenge:
how to adapt an innovative new technology on the very conservative market
Solution:
growth strategy, digital marketing strategy, user journey analytics
Task:
Diverge is a Web3 digital fashion brand that merges blockchain technology with gaming
develop and implement strategies to grow Diverge’s community, enhance its digital presence, and position it as a leader in Web3 digital fashion in Metaverses and gaming
Challenge:
- Entering the nascent digital fashion market while differentiating from competitors
- Building an engaged Web3-native community around a new brand
- Educating users on the value of blockchain-based fashion experiences
Solution:
- Strategy: Designed a tailored growth strategy, leveraging Diverge’s unique value proposition in the digital fashion and metaverse space.
- Community Growth: Built and activated a Web3-savvy community through engaging Twitter campaigns, Discord events, and NFT drops.
- Digital Execution: Delivered high-impact marketing campaigns using system of community rewards and collaborations, Web3-native tools, and media to increase visibility and user acquisition. As a result Diverge created buzz in CNN style, Vogue Business, and Hypebae. Later company entered in Roblox and Zepeto.
Task:
Create an engaging Instagram AR game for Ford Puma ST, simulating a race on Brands Hatch Circuit to promote the car's performance.
Challenge:
Optimize a detailed 3D car model, implement special effects, including a mini-map, within a 4MB limit, and ensure realistic gameplay on an actual map.
Solution
Developed dynamic Ford Puma ST AR game, optimized model, integrated features, garnered 775K impressions, and 75K game sessions in 2.5 weeks, boosting Ford Europe's campaign.
Brand Engagement
Gamification
3D Modeling
Digital Innovation
AR
Mini-Map Implementation
We specialize in leveraging cutting-edge technologies to elevate businesses through
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Leadership
Founder
Marketing and Growth Strategist with a wealth of experience in accelerating tech, sustainability, and lifestyle companies.
Anastasia Vitruk
Bringing companies and brands to New realities: 3D digitalization, AR / VR, virtual experiences, gaming, Web3 activations, NFTs, avatars, digital fashion, AI integrations.
Marketing Innovation
Strategic partnership
WEB2/WEB3
Digital marketing
Creative partner
Joe Foxton is a creative strategist and agency founder. He has launched and run companies across several industries. He started his career as a coder in media technology, growing into leadership roles at NBC Universal, Chyron and MediaSilo.
Joe Foxton
More recently, he launched Foxton Creative to bring together talent from around the world to solve problems for creative businesses.
Strategy
Product Innovation
Media Production
Branding Development
Cross-functional Team Leadership
Software and AI partner
Talented innovator in the blockchain space and serial tech entrepreneur with a successful exit by 25 years old.
Ahmed Hadjeres
Ahmed, an engineer turned entrepreneur, founded Scintilla Technologies in 2013, a company specializing in entry management RFID hardware and software. It was acquired by Eventbrite in 2015. After a successful exit, Ahmed worked with Eventbrite in R&D as an Entrepreneur in Residence. In 2020, he launched ProductShop, a Web3-focused studio, dedicated to purpose-driven projects for the tech community.
Product Management
Entrepreneurship
Web3
Software Development
Blockchain
AI, chatbots, and 3d consultant
CEO and Co-founder of AREYES Studio. Has more than 8 years in game development like 3D Artist, with AAA games. Worked on projects for companies such as Google, Ubisoft, Wargaming, Gearbox, EA Games.
Alexander Surnin
Creative Design
3D Production
Game Design
Art Direction
Real-time Graphics
Developing the best AR/VR experience for global brands.
With skills in video editing and graphic design, she brings ideas to life through creative storytelling and impactful visuals. Whether it’s launching campaigns or collaborating on innovative projects, Sandra is always focused on creating meaningful connections.
Community Management, Social Media Manager & Content Creator
A communications professional based in Lisbon with over two years of experience in crafting strategies that connect brands with their audiences. Sandra worked on projects in blockchain and sustainability, building communities and hosting events that drive engagement and growth.
Sandra Albero
SMM
Community growth
Online events
Content marketing
Email marketing
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Testimonials
Chief Business Strategist, AI at Google
Anastasia has excellent skills in Digital Marketing and understands luxury brands very well. She analyzed the end to end customer experience of a shopping brand for me and I found her analysis very useful.
Gopi Kallayil
Partner at Future Works
Anastasia has great business analysis skills and is very knowledgeable in emerging technologies and trends. She collaborated well with interdisciplinary teams and is an asset to all the projects we have worked together on. Anastasia delivered for some of our key clients and I look forward to working with her again in the future.
Christopher Spearpoint
CEO, Founding Partner at Future Works
Anastasia is a great addition to the flexible side of HOO KOO E KOO team. Professional, focused, carries our deep research and is capable of acting on it. She has represented us on stage at events such as NFT NYC, as well as assisted I strategies for projects such as Maloka (large mental wellbeing game project). Always in great spirits, energetic and a self starter with keen focus on latest technology and its impact.
Matt Leta
Founder & Creative Director at Foxton Creative
I really enjoyed working with Anastasia. She brings a calm, positive, and confident vibe to her work, undaunted by big challenges. She has an impressive network in the Web3 space, and an ability to quickly make meaningful connections with new people. I was also impressed by her ability to understand a market, to identify the trends, drivers, and leading players. Most of all, I really enjoyed her company, which is very important to me.
Joe Foxton
Managing Director at Warriner Group
Anastasia did terrific work for our clients who were delighted with the results - she understands marketing at its core. Anastasia provided sophisticated and intuitive metrics for our clients' sales and advertising efforts, which enabled them to make key budgetary decisions with confidence. Clients she helped ranged from gourmet packaged foods to home goods and business intelligence software, and she was able to demonstrate both quantitative and qualitative competitor and market analytics and recommendations that were actionable immediately. We look forward to more work with Anastasia in 2021.
Will Semmes
Creative Technologist at BBDO New York
I highly recommend Anastasia for her outstanding expertise as a strategic partner and her invaluable contributions to our organization. Anastasia's ability to connect us with her extensive network of Web 3 and innovation communities has been truly remarkable. She has been instrumental in providing us with a deeper level exposure and profound insights into the ever changing landscape of how emerging technologies can elevate marketing, brands and audiences.
Anastasia's deep understanding of the Web 3 ecosystem and her passion for innovation have greatly benefited our teams at BBDO. She consistently brings new and exciting opportunities to the table, ensuring that we stay nimble in this evolving space. Her ability to identify key industry trends and connect us with the right individuals has been crucial for our growth and development.
Anastasia's deep understanding of the Web 3 ecosystem and her passion for innovation have greatly benefited our teams at BBDO. She consistently brings new and exciting opportunities to the table, ensuring that we stay nimble in this evolving space. Her ability to identify key industry trends and connect us with the right individuals has been crucial for our growth and development.
Alisha Tené Bunting
Media
International digital marketing expert Anastasia Vitruk has an enviable record of delivering potent strategic growth. She shares her unique insights during our recent chat.
Anastasia Vitruk began her career as a strategy consultant for the French government. She then spent several years at LVMH Perfumes and Cosmetics, holding various strategically important positions in the commercial department, working with the largest Eastern European beauty retailer...
Although it is undeniable that the COVID-19 pandemic has inflicted significant economic and social costs on a global scale, not all industries have suffered. In fact, it could be said that the pandemic and its many consequences – such as the need for social distancing at various levels – has created new opportunities for certain industries and niches...
Interview about Web3 ecosystem for the one of the top Mexican media
Anastasia Vitruk es una de las voces femeninas que se hacen sentir en el mundo digital con sus conocimientos en campañas de mercadeo digital, entre otras áreas