Digital Alpaca–Marketing Innovation Studio
Digital Alpaca–
Marketing Innovation
Studio
Bringing your company to New Realities: AI,XR,Web3,Gaming – marketing activations
Propelling your Business to the Stars
We partner with cutting-edge companies in emerging tech to take your business to new heights. We’ve worked with Google, BBDO, Future Works, MarketBullet, ClimateCoin, Weetrust, Diverge helping them grow and succeed
Public Relations
Strategy
Launch / Grow / Innovate
Creative direction
Go-to-market strategy
Pitch decks, white paper
Fundraising consulting
We help you to create and scale a sustainable and profitable business
AR/VR
Understand / Capture / Engage
Filters
AR Games
AR Commerce
3D design
We create Mixed reality experience that drives brand growth
Digital twin
Web3
Captivate / Educate / Give freedom
Web3 marketing consulting
Tokenomics
Crypto wallet analytics
Metaverse presence
We help build decentralized applications (dApps) and blockchain-based solutions to enable secure and transparent transactions for your customers
Discover
our expertise
our expertise
We offer a range of services that can be tailored to meet your specific needs, including:
Let us help you bring your company to the new realities of tomorrow
Software
development
development
Structure / Build / Integrate
Web3 & Web2 development
Smart contract development
Application Architecture
Growth Hack
Transform your online presence and drive engagement with our digital services, all aimed at advancing your brand to the next level of the web
Web2
Sustain / Expand / Influence
SMM
AI Content creation
Marketing AI agents
Email
SEO
SEO, PPC, social media marketing, email campaigns, content creation, and analytics to drive traffic, increase engagement, and boost your conversions
Client:
Weetrust: Scaling a Blockchain Signature Platform in Mexico
LegalTech / Digital Signatures
Vertical:
Tech:
Blockchain, B2B SaaS
Growth / Regional Domination
Stage:
Challenge:
Break through a crowded legaltech market and establish Weetrust as a go-to digital signature brand in Latin America.
- Top Legaltech Brand in Mexico by 2024
- Boosted responsiveness from targeted investor segments
Results:
Strategy:
- Built user personas and mapped onboarding flow to reduce friction
- Advised on user acquisition strategies and SEO campaigns
- Created growth playbooks for C-suite on acquisition levers
Client:
Diverge: Marketing the Future of Digital Fashion in the Metaverse
Diverge.me – Digital Fashion Ecosystem
Early growth tising
Stage:
Tech:
NFTs, AR wearables, Metaverse brand integrations
Roblox, Zepeto, Decentraland
Platforms:
Challenge:
How do you launch a fashion ecosystem across multiple realms and drive meaningful user engagement in worlds like Roblox and Decentraland?
- Garnered over 60% of daily Decentraland active users during flagship events
- Featured in Vogue Business, Vogue Taiwan, CNN Style
- Enabled Web2 fashion brands to experiment with Web3-native engagement models
Results:
Strategy:
- Defined a GTM playbook combining IRL digital fashion culture with on-chain user behavior
- Managed 50+ branded fashion x metaverse collabs
- Built and activated community through events and co-marketing with top virtual landowners
- Delivered immersive experiences in Decentraland, Roblox, and Zepeto through quality wearables and stylized AR NFTs
Company:
Climatecoin: Scaling a Carbon Tokenization Platform Across Web2 + Web3
Climatecoin – A Carbon Offset Tokenization Platform
Early growth / Tokenization rollout / Marketplace integration
Stage:
Markets:
US, LATAM, EU, MENA, Asia
Blockchain, AI, ClimateTech, Launchpads, Exchanges
Tech Stack:
Challenge:
How do you launch and grow a sustainability-driven token product that connects two very different audiences: ESG-focused Web2 users and ReFi-native Web3 communities? The Climatecoin team set out to drive mass adoption of carbon offset tokens, bridge retail and institutional markets, and position itself as a credible player in both the climate and crypto spaces.
Impact:
Climatecoin became a recognizable brand within the ReFi and Institutional space and started unlocking adoption pathways across institutional ESG networks and grassroots blockchain communities. My leadership positioned the company to attract stronger liquidity, partnerships, and talent — ultimately transitioning my role to advisory in 2025.
- +78% Engagement Rate across all channels (Web2 + Web3)
- +2000 Industry Participants in live online events
- Carbon Credit Calculator and NFTs Launched to bridge tokenization and collectibility
- AI-Powered Marketing Workflows implemented for scalable content ops
- Cross-Market Penetration: Established beachheads in LATAM, MENA, EU, and US
Results in 90 Days (Q1 2024 vs Q4 2023):
Strategy:
- Brand Positioning: Defined the core narrative at the intersection of climate impact, decentralized finance, and emerging tech adoption. Strategic and community partnerships.
- Community Growth: Engaged + activated 2,000+ ReFi leaders across Discord, X, Telegram, and LinkedIn using zero-paid budget growth loops.
- Partnership GTM: Brought in key launchpads, DEXs, climate platforms, strategy consulting partnerships, and ESG influencers to co-create traction.
- Data-Driven Ops: Developed a reporting system aligned with product + tokenomics teams to track: CLV, CPL, churn, user activation, and time-to-value.
- AI for Marketing Efficiency: Reduced content creation costs by 63% through GenAI, saving 50+ hours monthly on cross-channel asset production.
Client:
BBDO: Creative Strategy for Gaming, NFTs & Metaverse Activations
Advertising
Industries:
Tech:
Blockchain, Metaverse, 3D Assets
Challenge:
Help BBDO evolve its creative storytelling to include immersive tech, Web3 campaigns, and gamified brand activations.
- Elevated BBDO’s capability to pitch & deliver emerging tech campaigns for top-tier brands integrating Web3 activations
- Enabled clients to experiment with Web3 and XR marketing activations without compromising brand identity
Results:
Strategy:
- Led internal team sprints across Metaverse and Web3 concept development
- Collaborated with blockchain developers and 3D engineers and creative directors on ideation of token-based experiences
- Designed growth hacks for community-based engagement models
- Supported GTM for virtual campaigns with a conversion-centric narrative arc
Client:
Google: Fashion & E-Commerce User Journey Optimization
Google Digital Transformation Team
US + Mexico
Market:
Mass-market fashion and retail
Vertical:
Brands involved:
Tory Burch, Coppel
Challenge:
Help Google and its retail partners reimagine e-commerce and user flow and behavioral design principles.
- Increased funnel performance benchmarks
- Contributed to long-term roadmap for fashion and mass-market brands adopting customer-centric UX and e-commerce marketing funnel
Results:
Strategy:
- Audited UX for fashion and retail e-commerce platforms in LatAm and US
- Delivered strategic memos and user flow maps for key stakeholders
Task:
Create an engaging Instagram AR game for Ford Puma ST, simulating a race on Brands Hatch Circuit to promote the car's performance.
Challenge:
Optimize a detailed 3D car model, implement special effects, including a mini-map, within a 4MB limit, and ensure realistic gameplay on an actual map.
Solution
Developed dynamic Ford Puma ST AR game, optimized model, integrated features, garnered 775K impressions, and 75K game sessions in 2.5 weeks, boosting Ford Europe's campaign.
Brand Engagement
Gamification
3D Modeling
Digital Innovation
AR
Mini-Map Implementation
We specialize in leveraging cutting-edge technologies to elevate businesses through
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Leadership
Founder
Marketing and Growth Strategist with a wealth of experience in accelerating tech, sustainability, and lifestyle companies.
Anastasia Vitruk
Bringing companies and brands to New realities: 3D digitalization, AR / VR, virtual experiences, gaming, Web3 activations, NFTs, avatars, digital fashion, AI integrations.
Marketing Innovation
Strategic partnership
WEB2/WEB3
Digital marketing
Creative partner
Joe Foxton is a creative strategist and agency founder. He has launched and run companies across several industries. He started his career as a coder in media technology, growing into leadership roles at NBC Universal, Chyron and MediaSilo.
Joe Foxton
More recently, he launched Foxton Creative to bring together talent from around the world to solve problems for creative businesses.
Strategy
Product Innovation
Media Production
Branding Development
Cross-functional Team Leadership
Software and AI partner
Talented innovator in the blockchain space and serial tech entrepreneur with a successful exit by 25 years old.
Ahmed Hadjeres
Ahmed, an engineer turned entrepreneur, founded Scintilla Technologies in 2013, a company specializing in entry management RFID hardware and software. It was acquired by Eventbrite in 2015. After a successful exit, Ahmed worked with Eventbrite in R&D as an Entrepreneur in Residence. In 2020, he launched ProductShop, a Web3-focused studio, dedicated to purpose-driven projects for the tech community.
Product Management
Entrepreneurship
Web3
Software Development
Blockchain
AI, chatbots, and 3d consultant
CEO and Co-founder of AREYES Studio. Has more than 8 years in game development like 3D Artist, with AAA games. Worked on projects for companies such as Google, Ubisoft, Wargaming, Gearbox, EA Games.
Alexander Surnin
Creative Design
3D Production
Game Design
Art Direction
Real-time Graphics
Developing the best AR/VR experience for global brands.
Innovation Partner
Elena is an innovation and marketing strategist with 15+ years of experience driving growth for global brands and scaling startups internationally. She led product innovation at Mars and has worked with emerging tech ventures.
Elena Bobodzhonova
Product Innovation
Marketing Strategy
Creative Leadership
Global Go-to-Market
She is also a certified business coach (PwC) and a speaker on creativity, innovation, and leadership in times of transformation.
She connects Web2 and Web3, helping companies integrate AI and other frontier technologies into real-world business applications. Elena supports mission-driven founders in building human-centered, future-ready brands and products.
With skills in video editing and graphic design, she brings ideas to life through creative storytelling and impactful visuals. Whether it’s launching campaigns or collaborating on innovative projects, Sandra is always focused on creating meaningful connections.
Community Management, Social Media Manager & Content Creator
A communications professional based in Lisbon with over two years of experience in crafting strategies that connect brands with their audiences. Sandra worked on projects in blockchain and sustainability, building communities and hosting events that drive engagement and growth.
Sandra Albero
SMM
Community growth
Online events
Content marketing
Email marketing
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Testimonials
Chief Business Strategist, AI at Google
Anastasia has excellent skills in Digital Marketing and understands luxury brands very well. She analyzed the end to end customer experience of a shopping brand for me and I found her analysis very useful.
Gopi Kallayil
Partner at Future Works
Anastasia has great business analysis skills and is very knowledgeable in emerging technologies and trends. She collaborated well with interdisciplinary teams and is an asset to all the projects we have worked together on. Anastasia delivered for some of our key clients and I look forward to working with her again in the future.
Christopher Spearpoint
CEO, Founding Partner at Future Works
Anastasia is a great addition to the flexible side of HOO KOO E KOO team. Professional, focused, carries our deep research and is capable of acting on it. She has represented us on stage at events such as NFT NYC, as well as assisted I strategies for projects such as Maloka (large mental wellbeing game project). Always in great spirits, energetic and a self starter with keen focus on latest technology and its impact.
Matt Leta
Founder & Creative Director at Foxton Creative
I really enjoyed working with Anastasia. She brings a calm, positive, and confident vibe to her work, undaunted by big challenges. She has an impressive network in the Web3 space, and an ability to quickly make meaningful connections with new people. I was also impressed by her ability to understand a market, to identify the trends, drivers, and leading players. Most of all, I really enjoyed her company, which is very important to me.
Joe Foxton
Managing Director at Warriner Group
Anastasia did terrific work for our clients who were delighted with the results - she understands marketing at its core. Anastasia provided sophisticated and intuitive metrics for our clients' sales and advertising efforts, which enabled them to make key budgetary decisions with confidence. Clients she helped ranged from gourmet packaged foods to home goods and business intelligence software, and she was able to demonstrate both quantitative and qualitative competitor and market analytics and recommendations that were actionable immediately. We look forward to more work with Anastasia in 2021.
Will Semmes
Creative Technologist at BBDO New York
I highly recommend Anastasia for her outstanding expertise as a strategic partner and her invaluable contributions to our organization. Anastasia's ability to connect us with her extensive network of Web 3 and innovation communities has been truly remarkable. She has been instrumental in providing us with a deeper level exposure and profound insights into the ever changing landscape of how emerging technologies can elevate marketing, brands and audiences.
Anastasia's deep understanding of the Web 3 ecosystem and her passion for innovation have greatly benefited our teams at BBDO. She consistently brings new and exciting opportunities to the table, ensuring that we stay nimble in this evolving space. Her ability to identify key industry trends and connect us with the right individuals has been crucial for our growth and development.
Anastasia's deep understanding of the Web 3 ecosystem and her passion for innovation have greatly benefited our teams at BBDO. She consistently brings new and exciting opportunities to the table, ensuring that we stay nimble in this evolving space. Her ability to identify key industry trends and connect us with the right individuals has been crucial for our growth and development.
Alisha Tené Bunting
Media
An Exclusive Interview with Marketing & Growth Strategist Anastasia Vitruk
Anastasia Vitruk Shares her Advice on how You can Launch a Successful Fashion or Beauty Startup
The Effects of COVID-19 and the Emergence of New Opportunities
El ABC para entender la Web3 está aquí y te lo explicamos paso a paso - Reporte Indigo
Anastasia Vitruk lidera movimiento femenino en las redes